To execute your demo properly, we will need some information about you, your products and your stories. As a starting point, we provide a few thought starters below and a simplified view of the process:
With information below and conversations with you, we will work with you to create a detailed plan of how the demos will be conducted.
1. What do you want consumers to know about your brand and product, and what specific elements do you want to make your demo program perfect?
Think about your cheese and brand.
What’s unique about your product, your company, history, cheesemakers, etc..?
What awards have you won?
Ultimately, what do you want to communicate to your consumers in the minute they are tasting your product?
2. How do you want your cheese presented on the table? Do you have coupons or point of sale?
3. When and where? Which retailers, stores or accounts to be prioritized.
4. Set up the demo program with Dairy Farmers of Wisconsin. To get reimbursement from Dairy Farmers of Wisconsin, you will need to submit the plan for pre-approval: how many demos will be done, and at the stores they will be completed in. So before we get started we need to decide how many demos you want, and we will help you know which chain of stores they will be conducted in.
5. We got this! We will handle the scheduling and execution of the in-store demonstrations, and to give you peace of mind, we will provide you with a demo recap and proof of performance.
If you have any questions please reach out to jack@midwest-sampling.com.